Digitalization is among the key elements that lead to a company’s growth. It really is more than the removal of paper and using computers to log data – it is about building a new means of doing business that focuses on customer satisfaction, internal conversation, and the movement of information. It is about being more effective, gaining visibility over firm spend and making decisions with appropriate numbers, and connecting your complete team into a common mission that drives scalable growth.
It is just a dynamic procedure that improvements the ways firms create and capture value in the marketplace. Additionally, it can accelerate the obsolescence of your firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive position, firms has to be constantly informed of digitalization’s impact on their BMs and the surrounding business environment.
To explore the influence of digitalization on a firm’s BM, qualitative empirical info were gathered from 12 interviewees employed in two specific industries, automotive and multimedia. Due to the fact that equally industries https://cloudycrowd.net/2021/12/06/the-concept-of-distinctiveness-in-business-digitalization/ are seen as a different organization models, this research design and style allowed for an in-depth comparison of how digitalization impacts the inspiration of an firm’s BM.
The interviews revealed that in the media sector, the impact of digitalization was felt most clearly in relation to value creation and benefit capture elements. This was generally due to the fact that the media industry places strong focus on the customer channel, therefore causing digitalization to have an early on impact on the company’s BM.